Terms and conditions for an affiliate programme

Terms establish acceptance criteria, required information, identity checks and justified refusal rights. Affiliates must know the permitted markets, channels and content categories.

Rules are needed for paid search, brand bidding, similar domains, email, discount codes, social media, browser extensions, cashback and subnetworks. A generic fraud ban is insufficient for consistent administration.

• use of the trademark, logo and approved materials;
• the duty to disclose the commercial relationship;
• prohibition of false or unverified claims;
• rules on targeting children and regulated sectors;
• prohibition of cookie stuffing, self-referral and artificial traffic.

The programme must define the cookie window, last-click or other model, devices, codes, deduplication and prevailing data source. Participants must also know tracking limitations.

Commission may become due after the return period and payment verification, not necessarily on ordering. Terms must address cancellations, partial refunds, fraud and technical errors without allowing unlimited, opaque corrections.

An affiliate promoting for commission conducts commercial activity the public must recognise. Disclosure must be visible, and recommendations cannot conceal essential conditions or atypical results.

The brand must provide current product information and restrictions, withdraw expired material and maintain a notice-and-remediation procedure. An indemnity clause does not replace reasonable programme oversight.

Terms must distinguish remediable error from serious fraud. Tracking suspension, withheld commissions and termination must relate to reasons, evidence and a reasonable challenge procedure.

Exit provisions establish link and coupon deactivation, final validation period, payment threshold, subsequent brand use and retention of audit data.