Image and voice release agreement

The release must specify the project, materials, channels, territory, duration and purposes. Anywhere, in any way, forever may be disproportionate for a limited campaign.

Main use should be separated from reuse: teasers, extracts, social media, paid advertising, outdoor advertising, archives and portfolios. For each, whether remuneration includes it must be established.

• filming, photography, voice, name and any stage name;
• editing, subtitling, dubbing and adaptation rights;
• organic channels, paid advertising and internal material;
• duration, territory and any withdrawal periods;
• association with identified products, messages and brands.

The filmed person may have image and voice rights, while the photographer, videographer or producer may own rights in the work or recording. Complete use requires every relevant link in the chain.

Actors, presenters, musicians or other performers may also have related rights. The release must align with performance and production agreements.

Documentation must identify the controller, purposes, legal basis, recipients, transfers, retention and individual rights. GDPR consent, where used, must be freely given and informed; other bases may apply to certain processing under the contract.

Withdrawal of GDPR consent operates prospectively and does not automatically erase every previously lawful use. Practical consequences must be explained without impossible promises, particularly for material already printed or redistributed.

Fees should reflect the scope of use, not merely filming time. Extending territory, duration or paid media may require additional fees.

The release may prohibit uses harming dignity or reputation, or associating the person with unapproved sectors. Voice cloning, avatars or synthetic alteration require separate, explicit authorisation.